While Beauty Photography is usually portraiting beautiful models, this commercial type of photography is, like fashion photography, really about the products. A beauty photographer hired by the “beauty industry” can use this for editorial photography or advertising photography purposes.
This does refer to makeup as well as skincare products, body care products, hair products or grooming accessoires. So while sometimes all being photographed is a good-looking model, the image really is about selling things like
This selling is not always meant to be taken literally. In beauty photography models and actors are often used to raise brand awareness or sell a brand image, a mood or a brand as a whole. This is why
can achieve more customer interest and thus push sales indirectly. Choosing a creative photographer for your campaign or magazine should incorporate these thoughts while looking at the portfolios.